IM Academy CEO Chris Terry on How to Attract What You Want


An effective brochure design plays a significant part in projecting the identity of the company or product, and this is true whether the purpose of the brochure is to simply promote a business or to announce the debut of a new product. A successful brochure should be able to attract people’s attention and prompt them to pause so that they may read what is written on it. It is important that in addition to having a pleasing appearance, it should also be able to perform its primary function of providing accurate information.

Even the most brilliant concept can be rendered useless by poor execution, particularly in this day and age when so few people really read. The following are eight ways that you may make sure that the design of your brochure isn’t terrible:

1. Good Brochure Design Uses Legible Fonts

This indicates that it shouldn’t be too small or difficult to read at any point in the process. It shouldn’t be necessary for the people in your audience to squint their eyes or use a magnifying glass in order to understand what it is that you are attempting to convey. In addition, the text size shouldn’t be too large; else, your brochure can end up looking like an eye chart. The text should be between these two extremes; it should be simple to read without being so small that it’s uninteresting. The following are some elementary pointers:

Note: Size matters – Aim for a type size of at least 10–12 points, and even larger for titles and headings if you can manage it, since this will help you attract more attention and offer more value to the visual effect. The content is made easier to read and comprehend by the use of headings.


2. Your Company Brochure Should Have Few Fonts

Be cautious with your font collection, especially if you are just starting out as a graphic designer, because employing more than two to three distinct types of fonts could make your design look cluttered and slapped together without any real consideration or planning given to the design. Maintain consistency by using a single primary typeface (serif or sans serif) for the body text and possibly another typeface that complements it for the headings.

3. Use Your Company Logo on Every Page of Your Product Brochure

Wherever it appears, your company’s logo should be legible enough for customers to recognise it from a distance of at least 2 feet away from their face. Therefore, make sure that you utilise logos that are big and bold in addition to those that are distinct from the other images that are included in your brochure (colorful logos work best).

As long as it draws attention to itself and contributes something of value to the overall design of your brochure, it doesn’t matter what colour or size your logo is. In addition, giving the impression that it is an official publication by the company by utilising the same logo on each page helps to boost both brand recognition and memorability.

4. Mix Up Typography Carefully

The art of arranging typefaces, particularly for the purposes of design, is referred to as typography. When you design with fonts, you are putting them to work for you to achieve a certain purpose, which is to produce outcomes that are visually pleasing (or at least your intention).

If you only use one font throughout, everything will appear dull and uninteresting because there will be no variation in the styles or sizes of the letters. Things can be made more interesting by using different colours on each page, but this must be done correctly in order for it to have any effect. Before you try this, you need to find out what combinations of factors provide the best results; otherwise, it will be like flinging spaghetti against the wall and seeing what sticks.

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5. Use Subheads to Break Up the Text in Your Digital Brochure

You need to break the content up into smaller pieces, each of which should ideally be no longer than three lines and should be no longer than three lines in the ideal situation. Too much text can make any brochure look like a school textbook, which is uninteresting!

Because of this, people will be able to quickly scan your brochure because they will know exactly where each section begins and stops. This provides them with an indication of what interests them before they decide whether to read further or go on to the next section. Just keep in mind that the best way for subheads to stand out is to use colours that contrast with the main font colour. If you don’t do this, everything will just run together and look like one big jumbled up design mess.

6. Use Page Borders Sparingly

Page borders are one way to make the layout of your brochure look more attractive; yet, it is simple to go overboard with their use. Page borders, like most other aesthetic effects, have the ability to either enhance or diminish the visual appeal of a brochure. Because of this, it is important to use page borders with caution and discretion because an abundance of borders can make the brochure appear cluttered and unfinished rather than good.

When it comes to decorations, less is more. If you want your audience to read your material rather than staring at another piece of art, you need to keep the embellishments to a minimum. Unless achieving that is the goal, in which case, go!

7. Use One Theme for Your Entire Online Brochure

Even if you are only designing a simple one-page flyer, you still need to have the major theme, which is an overall purpose that connects all of the pieces together into one coherent unit. Even if you are only designing a simple one-page flyer, you still need to have the main theme. This makes it simpler for visitors to understand the objective of your brochure right away, which encourages them to continue reading without having to browse through content that isn’t relevant to the topic at hand.

It doesn’t matter what you choose to make the focal point of your design because a unifying theme can be anything at all. It could be the usage of colour, or it could be your corporate emblem.

8. Ensure Readability by Maximizing Spacing

When designing a brochure, you should always keep in mind that it is intended to be read; otherwise, no one will bother trying to read it since they will find it too visually taxing. Layout is also important since certain layouts do not accommodate text very well at all, whereas other layouts do (lots of tiny words crammed together is not good).

Check to see that there is sufficient white space between each line, as well as between paragraphs and even between pages. It is possible that the design of your brochure may appear a little less “busy,” but this is actually a benefit because it makes reading less taxing on the eyes.


In conclusion, these are some easy techniques to create an efficient brochure. If you do this, you will be able to take use of a useful tool for marketing your business.

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